Engaging Radio and TV Audiences on All Channels
RadioFr’s MEDIAparc project is a green-field endeavor involving a built-to-purpose facility with a cutting-edge, IP-based broadcast infrastructure.
The project’s main goal was to bring several media departments together under one roof so as to optimize office and studio space, resources and production costs, and to encourage creative cross-fertilization for a truly 360° media offering.
MEDIAparc is a forward-looking project: its starting point was the management’s vision about engaging its audience on all media channels and designing new formats that work equally well in a variety of combined real-time packages.
